This is the third session of PhD Plus Business in Society: Adding value with your PhD skills series
Critical to working in a business, or any organization, is learning to think strategically. In this session, you will explore the meaning and importance of business strategy to an organization's competitive positioning and success. You'll learn about strategic analysis and SWOT, competitor, and environmental analysis tools.
Central to the success of any organization is the ability to leverage capabilities to deliver value for stakeholders. In this session, we'll also examine the tangible and intangible assets that form an organization's strength.
PRIOR READING
- Case study
RECOMMENDED VIEWING
- Intro to Strategic Analysis
- Analyzing Firm capabilities
Participants will be given access to online materials.
INSTRUCTOR
Michael J. Lenox, Tayloe Murphy Professorship in Business Administration, Senior Associate Dean and Chief Strategy Officer, Darden School of Business
REGISTRATION
This is a popular series and requires commitment to full participation. Registrants are expected to complete readings/assignments in between sessions and engage in weekly sessions through instructor-student and peer-to-peer interactions.
Priority of attendance will be given to those who commit to participating in the majority of the series (including learning time in between sessions) and are in advanced stages of training ( e.g. PhD students in 3+ years). Registration will close by 5 PM (ET) on Jan 27, 2023, or when we reach our maximum registration capacity (whichever is earlier).