PhD Plus Business in Society 3: Thinking Strategically & Leveraging Capabilities

Rodman Room A238, Thornton Hall

This is the third session of the PhD Plus Business in Society: Adding value with your PhD skills series.

Critical to working in a business, or any organization, is learning to think strategically.  In this session, you will explore the meaning and importance of business strategy to an organization's competitive positioning and success. You'll learn about strategic analysis and SWOT, competitor, and environmental analysis tools. 

Central to the success of any organization is the ability to leverage capabilities to deliver value for stakeholders.  In this session, we'll also examine the tangible and intangible assets that form an organization's strength. 


  • Case study


  • Intro to Strategic Analysis 
  • Analyzing Firm capabilities

Participants will be given access to online materials.


Yo-Jud Cheng, Assistant Professor of Business Administration in the Strategy, Ethics, and Entrepreneurship area of Darden Business School


This is a popular series and requires commitment to full participation. Registrants are expected to complete readings/assignments between sessions and engage in weekly sessions through instructor-student and peer-to-peer interactions. 

Priority of attendance will be given to those who commit to participating in the majority of the series (including learning time in between sessions) and are in advanced stages of training (e.g. PhD students in 3+ years). Registration will close by 5 PM (ET) on Jan 26, 2024, or when we reach our maximum registration capacity (whichever is earlier).


Core Module
Core Module Sub Categories