Entrepreneurship seminars are a mix of case discussions, guest panels, and action-oriented workshops covering topics such as: founders agreements, incorporation, market analysis, product development, funding and deal terms, business models, investor presentations, etc
Sizing and Pricing a New Market: Zipcar
Two significant challenges faced by early stage companies—particularly, those launching truly new products—involve understanding (1) how many customers there might be for a novel product and (2) how many customers their might be for a product that has not previously existed. And so, our discussion will center upon Zipcar in its early days, as the founders tried to anticipate the various components of a business model for the venture: in particular the value proposition and the size of the market for this—at the time—new car service.
INSTRUCTOR
David Touve, Senior Director, Ventures, Batten Institute for Entrepreneurship & Innovation