Innovation & Commercialization

Any innovation ultimately creates impact, impact which has value—whether measured in pure dollars or other terms. Yet, pricing truly novel innovations can be difficult as there might be no direct comparables in the market.

To be sustainable, innovations and innovators both need to find a way to pay the bills. Let’s dive into the moving parts of sustainable enterprises through a framework called the business model canvas.

No innovation exists in a vacuum. Instead, these new discoveries or inventions exist in the context of alternative ideas and solutions.

The tools of science aren't just for, well, science. Thinking like a scientist—being hypothesis-driven—can also be the right frame of mind when developing novel products and new companies.

Different ways of thinking can also benefit from different ways of connecting with and understanding those for whom we are trying develop novel solutions. Gaining that understanding means actually talking and listening to humans! Let’s dive into the design thinking process.

Apple built the wildly successful yet grammatically incorrect "Think Different" ad campaign on the images of social innovators, scientists, artists, and entrepreneurs. What are some of these ways we think differently, and how might these different frames of mind help us innovate?
 

What is “Innovation,” or what makes a new thing in the universe “Innovative.” Let’s learn about the phenomenon of innovation through the pitch from a founder presenting a new solution for children born premature and struggling to stay alive.
 

This is the tenth and final session of PhD Plus Commercialization skills series