Innovation & Commercialization

Today's session is just what it sounds like: A general introduction to each other and to the seminar series.

Instructor

David Touve - Senior Director, Applied Innovation, at Darden's Batten Institute.

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goal for this discussion is to come to grips with the institutional, professional, and personal dynamics that come into play among the various stakeholders involved in the commercialization of science and research.

Discussion will focus upon the market dynamics underlying this effort to develop a new type of grocery store. We will use the “Five Forces” reading to inform this discussion

To enroll for the series, email David Touve

No innovation exists in a vacuum. Instead, these new discoveries or inventions exist in the context of alternative ideas and solutions. And so, for our discussion today, we will gain some experience with a framework through which we might better investigate and understand the market context within which an innovation operates.

Discussion will center upon the challenge of defining and understanding not only (a) the underlying "problem" any idea/invention is trying to address, but also (b) the people who or entities that experience this problem, and why.
 

Entrepreneurship seminars are a mix of case discussions, guest panels, and action-oriented workshops covering topics such as: founders agreements, incorporation, market analysis, product development, funding and deal terms, business models, investor presentations, etc