New Cabell Hall, Room 364
Our discussion will center upon Zipcar in its early days, as the founders worked to reckon the various components of a business model for the venture—in particular the value proposition and the possible size of the market.
:: ASSIGNED READING/VIEWING ::
Case Study – Zipcar: Refining the Business Model
:: BE PREPARED TO DISCUSS ::
Travel in a time machine, back to the year 2000 — the year of the Zipcar case study.
How many likely Zipcar customers/members might exist in Boston during the time period of the case study? Why?
What do you feel a one hour rental of a Zipcar would be worth, in dollar terms, back in the year 2000? Why?
Core Module