Discussion will focus on two topics: (1) the operational aspects of a venture (e.g., key resources, processes, paths to market), particularly as those aspects operate within the broad Business Model, and (2) the question of growth, particularly in terms of the “Why” behind any effort to grow a venture.
:: ASSIGNED READING/VIEWING ::
Case Study - Polyface: The Farm of Many Faces
For further background, please skim the following...
Osterwalder, Pigneur, et al. (2009) Business Model Generation - Preview.
http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf
:: BE PREPARED TO DISCUSS ::
Which single aspect of Polyface’s business model (i.e., one of the “building blocks” from the Business Model Canvas) do you believe would be key to the venture’s survival? Why?