PhD+ Entrepreneurship: Problems, Personas and Prototypes

Nau Hall, Room 142

Entrepreneurship seminars are a mix of case discussions, guest panels, and action-oriented workshops covering topics such as: founders agreements, incorporation, market analysis, product development, funding and deal terms, business models, investor presentations, etc

Problems, Personas and Prototypes: Doug Rauch and America's Food Paradox

This seminar will focus upon the challenges of defining and understanding not only (a) the underlying "problem" any idea/invention is trying to address, but also (b) the people who or entities that experience this problem—and why. Furthermore, we will discuss how founders can "de-risk" the endeavor through prototypes and staging the launch of a company

INSTRUCTOR

David TouveSenior Director, Ventures, Batten Institute for Entrepreneurship & Innovation

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