This is the tenth session of the Fall Innovation seminar series.
Any innovation ultimately creates impact, impact which has value—whether measured in pure dollars or other terms. Yet, pricing truly novel innovations can be difficult as there might be no direct comparables in the market.
Furthermore, estimating the number of people or entities who might benefit from any innovation is the sort of exercise ultimately designed for understanding how we make sense of markets and impact than for perfectly calculating the size of the market and our potential impact.
Our discussion will center upon Zipcar in its early days, as the founders worked to reckon the various components of a business model for the venture—in particular the value proposition and the potential size of this nascent market.
INSTRUCTOR
David Touve, Senior Director, Applied Innovation, at Darden's Batten Institute.
Registration
Please sign up to participate in the seminar series.