PhD+ Business in Society 10: Pulling It All Together

Robertson Hall 116, McIntire School of Commerce

This is the tenth and final session of PhD Plus Business in Society: adding value with your PhD skills series

In this session, we will pull together your learnings from the course and apply them to analyze and discuss the company Uber.  What is the mission and values of a company like Uber?  For whom do they create value and how? How do they think about their competitive position in the marketplace and how does that influence their behavior? And, lastly, what would you advise the company about their future direction and how would you exercise your voice if you worked for Uber?


Case study


Michael J. Lenox, Tayloe Murphy Professorship in Business Administration, Senior Associate Dean and Chief Strategy Officer, Darden School of Business


As this is a popular series, we are accepting applications for participation. Priority will be given to those students in middle and advanced year who can commit to completing series.

Apply Here by January 22 to attend

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