This is the tenth and final session of PhD Plus Business in Society: adding value with your PhD skills series
In this session, we will pull together your learnings from the course and apply them to analyze and discuss the company Uber. What is the mission and values of a company like Uber? For whom do they create value and how? How do they think about their competitive position in the marketplace and how does that influence their behavior? And, lastly, what would you advise the company about their future direction and how would you exercise your voice if you worked for Uber?
This sessions live case discussion with Michael Lenox
ASSIGNMENT
- Please read Uber: The Turbulent Rise of “Everyone’s Private Driver” (UVA-S-draft) and come prepared to discuss the following questions:
- Who are Uber’s key stakeholders? What are their interests?
- Assess Uber’s position. What challenges does it face? Would it have been able to achieve its success without raising such controversy?
- What options does Uber have to address concerns from different groups? What is the relationship between a company’s purpose, and its ability to create value for its stakeholders?
- What would you advise Uber about their direction for the future?
Participants will be given access to reading materials.
INSTRUCTOR
Michael J. Lenox, Tayloe Murphy Professorship in Business Administration, Senior Associate Dean and Chief Strategy Officer, Darden School of Business
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