Made to Stick: How to Know if the Audience Gets Your Message (Research Communication Special Topic)

Zoom link provided 2 days before the meeting

It can be very difficult to evaluate whether your message will stay with your audience. In their book, Made to Stick, authors Heath and Heath lay out a set of criteria by which you can increase the chances your audience will hear your message and think about it later. In this session, we will apply the Made to Stick guidance to examples.  


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